EP 225: More Clients or More $$$
ESTHETICIANS: You say you want MORE CLIENTS and MORE MONEY—but is your business actually prepared for them? 💰
In Episode 225 of the Stephanie Laynes Institute Beauty Business Podcast, we're talking about something every esthetician and beauty business owner needs to think about:
Are you making it EASY for potential new clients to FIND YOU, BOOK YOU, and PAY YOU?
You can post on social media every single day, create beautiful treatment videos, and talk about your services nonstop. But if potential clients don't know WHERE you're located, HOW to book an appointment, or WHAT services you offer, you could be missing opportunities to grow your business.
Before you ask for more clients, make sure your business is ready to receive them!
📍 Do Potential Clients Know WHERE You Are?
One of the simplest marketing mistakes estheticians make is forgetting to tell people where their business is located!
You might have thousands of followers on Instagram or TikTok, but how many of those people actually know what city and state you work in?
If someone discovers your content today, can they immediately figure out where you're located?
Your location should be easy to find in your:
✨ Instagram and TikTok bios
✨ Social media captions and videos
✨ Website and online booking page
✨ Google Business Profile
✨ Promotional materials and advertisements
✨ Calls to action when promoting your services
Don't make potential clients search for information they need to give you their money!
💰 In This Episode, We're Talking About:
✨ Why wanting more clients isn't enough—you need to prepare for them
✨ Making your business location visible to potential customers
✨ How to turn social media followers into actual appointments
✨ Why your booking process needs to be simple and convenient
✨ Preparing your schedule and services for new client inquiries
✨ Making sure potential clients understand what you offer
✨ Why marketing to people who can actually visit your business matters
✨ How small changes in your marketing can create opportunities for additional income
✨ Getting your business ready BEFORE investing more money in advertising
🚨 More Followers Don't Automatically Mean More Clients!
Imagine creating a TikTok video that reaches 50,000 people.
That's exciting!
But what happens when someone watches your video and thinks:
"I would LOVE to book an appointment with her!"
Then they visit your profile and can't find your location.
They don't know if you're in Texas, California, Florida, or somewhere else.
They can't find your booking link.
They don't know how much your services cost.
And instead of sending you a message to ask, they simply move on.
You just made it harder for a potential client to spend money with your business!
📈 Prepare Your Business for the Clients You Want!
Before you start asking for 10, 20, or 30 additional clients every month, ask yourself:
Can my business handle more appointments?
Is my booking system ready?
Are my prices and services clearly listed?
Does my social media tell people where I'm located?
Am I making it convenient for new clients to do business with me?
Do I have a plan to turn first-time appointments into repeat clients?
Getting more clients isn't just about creating content.
It's about building a business that makes the entire customer experience easy—from discovering you online to booking that first appointment.
💡 Stop Hiding Your Business From Potential Clients!
If you're a local esthetician, your location is part of your marketing strategy!
You don't need everyone on TikTok to become your client.
You need the RIGHT people, in the RIGHT location, to know your business exists!
And when those potential clients find you, make sure you're prepared to welcome them.
Because the goal isn't simply MORE VIEWS.
The goal is MORE APPOINTMENTS, MORE CLIENTS, and MORE REVENUE!
🎧 Listen to EP 225: More Clients or More $$$? and discover why preparing your business for new clients should be part of your growth strategy.
🎓 Join the SLI Online Esthetician School
Want to become a better esthetician AND a stronger beauty business owner?
Join the SLI Online Esthetician School for only $30/month!
Inside SLI, you'll get access to:
🎓 Advanced esthetic education
💰 The Money Podcast
📈 Beauty business and revenue strategies
📱 Social media and marketing education
🛍️ Retail sales and client retention strategies
💼 Business resources and professional development
✨ And more!
👉 JOIN THE SLI ONLINE ESTHETICIAN SCHOOL: https://www.skool.com/sli-online-esthetician-school-5829/about
